Since 1907, Dixie Cup was Country Music’s #1 disposable cup brand, until the song Red Solo Cup aired. So to remind fans of our legendary influence in Country Music history, we hijacked the most popular Country symbol known today: the Spotify Country genre icon, and replaced it with a true Country icon: the Dixie Cup logo.
Copywriter: Brenda Fernandez
Recognition:
A short animated video, based on the stereotypes about Russia.
Recognition:
No need to explain why going "paperless", whenever possible, is important to help do our share of protecting the environment.
So instead of buying a ton of imported postcards, magnets, and snow globes in every place I visit, I create my own personal and absolutely digital, "Green" souvenirs.
How? I take panoramic pictures of interesting places, landmarks, local company signs and their logos. Then, use the letters from logos and signs to create the name of the city and the panoramic images to create the background.
Like any collection, mine has a storage too. On Instagram.
Insight: People want to substitute soda with something healthier, but more interesting than water.
Solution: Make Schweppes interesting! Show that it might still be "water", but with something extra.
How: Compare Schweppes Sparkling Water to a world famous Masterpieces that in fact are about nothing. Nothing but Interesting!
Copywriter: Brenda Fernandez
Recognition:
A social media campaign to promote big packs of M&M’s by showing to a consumer that M&M’s brings more fun to screen time.
A print campaign, that uses common military jargon such as "standard issue" (which usually refers to the equipment) to express that Diversity, Success, and Compassion are all aspects that are built into the fiber of British Army.
Copywriter: Paul DeMontpellier
Recognition:
A set of Social Media posts created for the Nashville’s advertising agency bohan.
